.2024 has been actually a volatile year for adtech funding.U.S.-focused adtech startups, the moment accustomed to snagging billions in equity capital every year, have actually increased nearly $360 thousand up until now this year, putting it on the right track to be the industryu00e2 $ s slowest year in over a decade, every Crunchbase information. That decline results from market saturation, heightened governing pressures, and also economical uncertainties.ADWEEK talked with 5 VCs who continue to acquire adtech providers, even with these obstacles, about what they are searching for and also what they stay clear of. Perhaps unsurprisingly, these financiers are actually targeting options in privacy-focused technologies as well as industry-specific areas such as linked television.